Search engine optimization or SEO is the practice of increasing traffic to your websites from search engines like Google, Bing, and Yahoo through natural or organic search results. With proper SEO strategy, a website’s ranking is improved, so it appears higher in the search results list and it becomes more visible to your target audience. SEO may target different kinds of search, such as image search, local search, and video search.
Here are ten ways you can improve your WordPress website’s SEO and eventually rank higher in search engine results:
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Provide High-Quality Content on Your Website
This is the most important thing to implement in any SEO strategy. Provide high quality and unique content that contains relevant keywords and phrases that highlight the overall theme of your page. Use your keywords carefully, adding them naturally so the content flows smoothly and is easily read and understood by your site visitors.
Exchange backlinks with high authority websites, those sites with high page ranking, which relate to your products or services. Also, link internally with pages within your website whenever relevant.
Optimize Uploaded Images
Google shows both text and images on its search results page, drawing on related images placed on the corresponding webpage. Include relevant keywords and phrases in your image file names, such as business name-productorservice-location.jpg if you are posting a picture of one of your products which are available in your physical store location. Also, use the alt tag and title tag for your images, as this help increase usability and optimization for your search ranking.
Add Keywords in Permalinks
Use short permalinks that include your target keywords. Make sure that you provide an understandable permalink, such as http://yourwebsite.com/landscaping-services-new-york/. It is important to note that only the first four words in your permalink are relevant, Google doesn’t care about the succeeding words.
Choose Themes that are Search Engine Optimized
Some themes use a lot of source code to create the layout and design, which gets in the way for Google to find your website’s relevant content. The more code your website has the less content and keyword density. It is best to use fast performing themes if you want to get a higher ranking in Google.
Create a Sitemap in XML Format
With WordPress plugins like Google XML Sitemaps, this should be easy. Google also provides a variety of useful tools, such as Webmaster Central and Website Optimizer.
Highlight important content or target keywords on your website by using h1-h6 to text format for your headings or subtitles. You can also use the strong tag, just don’t overdo it.
Share Your Posts to Social Networks
Establish your business as an industry authority and share helpful and relevant posts and pages from your website in your social media profiles. Be careful, though, as this may seem like a mere self-promotion if you are sharing mostly your content. It is best to also promote other posts from websites that complement your business. These sites will appreciate your kindness and will link back to you eventually.
Don’t Try to Trick Google
Never, ever attempt to use black hat techniques or mirror HTML sites. You can never get away from trying to trick Google. In fact, some high-profile portfolio sites were recently punished by Google for implementing such practices. Learn the SEO basics and stick to the ethical practices.
Don’t Use Flash
Flash is practically invisible to Google and other search engines. Just use WordPress.
There you go. Ten ways to optimize your WordPress website to increase your search engine rankings and become more visible to your target market. The greater your visibility, the greater your website visits which can, later on, result to greater sales and revenue for your business.
- License: Creative Commons image source
Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, Canada, and Australia. You can see more of her works and experiences in her LinkedIn profile.